Wang Yang looked at the two of them, deliberated and organized for a while, and then said, "You are suspicious of Huo because the current business is based on a theory, the law of 28.". Only the products that sell well can make money. 20% of the movies that sell well make 80% of the company's performance. On the other hand, 80% of the bad movies can only make 20% of its performance. It can be said that they are unsalable products that no one wants. The company will lose money at any time when it produces them. It can't even get the 20% performance. Natalie nibbled at the drink's straw and mumbled, "Well, that's why the Craftsman Club went out of business?"? Their movies are all in that 80%, not 20% at all. Is "The Adventures of Vegetable Baby"? Rachel laughed and said, "That's why people don't understand the flame. Shouldn't they put money in the pursuit of 20%?" Joshua listened with a thoughtful look on his face, not even taking a look at the hot beauties passing by. Yes, "The Adventures of Vegetable Baby" is in the 20%, in fact, it sells very well. Wang Yang smiled and went on to say, "But the reason why the craftsmen went bankrupt was not that they didn't sell movies well, but that they didn't run the 6ooo movies well." He looked at Rachel and said, "It's right to go after a blockbuster movie, but have you ever thought that the risk is very high? You may spend 100 million yuan,Silver Travertine Slabs, but you can only get a bad movie." Rachel frowned, and Natalie wondered, "How about 100 million all turned into bad movies?"? Not a chance? Wang Yang spread out his hands and said with a smile, "There is no chance, but there is no risk.". Because when we buy, good movies and bad movies have been marked with price tags, 100 million to buy 5O good movies,pietra gray marble, or 5ooo bad movies, you can buy whatever you like, the money will be risk-free. Many people have a question, why does the flame film not finance the film? Because we don't need venture capital, we just need to go the safe way. "That still doesn't explain why we bought the artisan, does it?"? You think those 6ooo movies are worthless. Smiling, he took a cold drink to moisten his throat, looked at Natalie, Rachel and Joshua and said, "But the 80% is not worthless, it's not unprofitable, because the times are different, they are as important as the mainstream of the 20%." He laughed and said, White Marble Mosaic ,White Marble Slabs, "Guys, the market is not ruled by the law of 28." Hearing that he finally got to the point, Natalie was very excited. She muttered to herself, "This guy is used to being a director, and he can also arouse other people's emotions when he speaks." She also knows something about business, and the law of 28 no longer rules? "Why?" She asked. Joshua didn't quite understand, but he tried to remember, and he felt that his memory was better than ever. The Internet has changed everything, and it has made the cost of attention of a commodity drop sharply. Wang Yang stretched out his finger and counted: "You know, now there are search, Amazon, ebay.." A normal person will search and consume on the Internet by himself. Simply put, it is no longer "what we can give customers", but "what customers ask us to give him", so now there is no commodity that no one wants, and then the cold movies have a certain sales and rental volume in a year. Natalie's eyes suddenly brightened, her heart faintly understood, and she blurted out: "You said that the total annual sales of 6ooo movies had a 20% effect?" Rachel on the other side blinked and asked, "Is there really that much?" Wang Yang nodded with a smile. The operation of the company in the past few years has proved it. He said with a smile: "As long as the channels are big enough, the total sales of those non-mainstream films with small demand can compete with the total sales of mainstream films with large demand.". For example, Star Wars: Episode I sold 1,000 copies in one day, and although it got bad reviews and the heroine's performance was said to be bad, it really belongs to that 20% of the movies. "Ha ha," Natalie nodded approvingly and pretended to be a fool. "Who played the heroine?" Joshua said quickly, "Natalie Botman." Wang Yang laughed and said, "Keira Knightley. "Natalie bit the drink straw, shook her head and curled her lips." I don't know anyone. " Rachel smiled shallowly and did not speak. In the eyes of three people, Wang Yang continued to laugh and said: "It sold 1 OO sets, but" Unpopular Movie 1 "," Unpopular Movie 2 ".. The sum of 1oo movies that can't be sold is 1oo sets a day. The current situation is that mainstream products account for 50% of sales, and non-mainstream products account for 50%, but do you know how competitive the former market is? Why don't you do this. Seeing that he seemed unable to find a word, Natalie wondered, "yeh?"? " Rachel tried to warn, "a cold market?" Wang Yang thought about it and suddenly remembered an adjective about the characteristics of this market in the future. He took out a pen and paper from his pocket and said with a smile: "I don't know. It's like a long tail. This long tail is the 80% of the commodities that were not worth selling in the past, but it realizes the sum of many, many small markets." Natalie and Rachel both looked sideways at the painted paper on the table. Joshua also held up his hands and looked up. Wang Yang drew a hillside-like figure on the paper with a pencil. Pointing to a short peak of the figure, he laughed: "These are the mainstream. There are only 1 OO movies and 50% sales." Pointing to a long section that went down all the way to a straight tail, he said with a smile, "This is a long tail,Pietra Gray Marble, 1oooo movies, 50% sales.". Why not make this tail? Want to fight to the death with someone else in the head? "That seems to be the case." Natalie pondered the drawing and asked a key question: "1oo and 1oooo, they cost the same?" 。 forustone.com