Feminine Hygiene Market Overview

The feminine hygiene market was estimated to be worth USD 58.8 billion. The market is anticipated to experience a CAGR of 5.7% from 2022 to 2030.

Market Research Future Insights:

There are many contributing causes, including the development of affordable feminine hygiene products and the increased disposable income of the middle class in developing nations like Brazil and China. Additionally, it is predicted that throughout the course of the assessment period, the market will rise faster due to rising awareness of female hygiene and wellness. Furthermore, it is predicted that the feminine hygiene market size will expand during the forecast period due to the rising demand for goods like tampons and pantyliners in developing nations. However, it is anticipated that the rising number of product recalls caused by a variety of factors, including the rising number of women developing allergies and the presence of toxic chemicals in feminine hygiene products, will impede the growth of the global feminine hygiene market.

Key Players:

The major key players in the global feminine hygiene market are Johnson & Johnson, Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Ontex International, Svenska Cellulosa Aktiebolaget SCA, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Natracare LLC, and Kao Corporation.

Market Segmentation:

The global feminine hygiene market overview includes several product categories, including menstruation cups, tampons, sanitary napkins and pads, pantyliners, and feminine hygiene wash. Given that they are widely adopted by women worldwide, the sanitary napkins/pads category is predicted to have the biggest market share. The market has been divided into supermarkets and department stores, retail pharmacies, online retail stores, and others based on the distribution channel. Because most women tend to buy sanitary products alongside household items, the supermarkets and department stores segment is anticipated to hold the majority of the market share.

Regional Analysis:

Geographically, the Asia-Pacific region is predicted to dominate the global feminine hygiene market due to a number of factors, including the rising disposable income of the middle-class population, particularly in nations like China and India, which has increased the number of women purchasing high-quality hygiene products. Additionally, the market expansion is predicted to be boosted by the rising awareness about feminine hygiene products as a result of several initiatives conducted by the local government and non-governmental organisations.

Americas is anticipated to have the second market spot in the overall market for feminine hygiene. An increasing number of working women, the high penetration of high-end items like tampons, panty liners, and internal cleansers, and rising female demand for these products are all factors contributing to the market growth in the area.

Europe is probably going to experience significant expansion in the worldwide market for feminine hygiene. The rapid urbanisation of the area, rising disposable income, and rising spending on menstrual products are all contributing factors to the market growth in that area. According to data from the Bloody Good Period, women in the UK spent an average of USD 5,380.56 over the course of their lifetimes on period products in 2018. Due to low disposable incomes and low levels of menstrual hygiene awareness in the region, the Middle East and Africa are predicted to hold the smallest share of the global market.

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