The global Holograms market is forecast to reach USD 248.90 Billion by 2026, according to a new report by Reports and Data. The rise in globalization has increased the level of counterfeit across the globe. Counterfeit goods include jewellery, electronic equipment, clothing, medications, and cigarettes, among others. Secure packaging is witnessing a high demand to avoid counterfeit products. Anti-counterfeiting packaging is the action of assigning secure packaging to the product to minimize counterfeiting and infringement. The market for counterfeit products is growing across the globe, and manufacturers are working harder to combat this threat. Counterfeiting is a significant threat in many market sectors.
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Competitive Landscape:
The global Holograms market is extremely competitive and comprise of various key players at regional and global levels. These players are focusing on developing strategic alliances such as mergers and acquisitions, partnerships, product launches, joint ventures, to strengthen their market position and enhance their product base.
Some of the key companies operating in the global market
· CCL Industries Inc.
· 3M Company
· Dupont, Zebra Technologies Corporation
· SML Group
· Sicpa Holding SA,
· Alpvision S.A
· Applied DNA Sciences Inc.
Market Overview:
The packaging industry is rapidly expanding in terms of revenue in the recent years, and is expected to register rapid revenue CAGR throughout the forecast period of 2016 to 2026. Rapid revenue growth is attributed to factors such as rising global population, changing lifestyle, increasing disposable income and rapid growth of the e-commerce sector. Increasing penetration of internet, social media, improving standard of living and rapid growth in the doorstep deliveries are some other factors boosting global market revenue growth. In addition, various manufacturers are focusing on offering sustainable packaging to cater to rising environmental concerns. Local dealers are focusing on innovative packaging to attract consumers.
Key questions addressed in the report:
· What size is the global Holograms market expected to reach over the forecast period?
· Which revenue CAGR is the global market expected to register throughout the forecast period?
· Which factors are expected to hamper global market growth during the forecast period?
· Which key factors are expected to driver global Holograms market throughout the forecast period?
· Which application segment is expected to register fastest revenue CAGR between 2016 and 2026?
· Which region is expected to register fastest revenue CAGR throughout the forecast period?
· What are the key outcomes of Porter’s Five Forces analysis and SWOT analysis?
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Further key findings from the report suggest
- Holograms held the largest market share of 21.8% in the year 2018. The barcode is a series of numbers which, when decoded, identifies the product by date and place of manufacture. These codes are one-dimensional, and the information included in them is limited by the maximum available number of characters that can be scanned or printed at a time.
- Overt Feature is forecasted to grow with the higher CAGR of 10.9% during the forecast period. This feature enables instant authentication of packaging via visual inspection by a layman. An optically variable feature like holographic devices within designs and color shift links are some of the most common and effective overt security features.
- Counterfeit medicines in pharmaceutical are among the most lucrative sectors of the global trade. Fake drugs kill or harm millions across the globe and inflict some severe damage to the brand names of big pharmaceutical manufacturers. Lifesaving drugs are also included from the trade in fake medicines. Healthcare & Pharmaceutical held the largest market share of 24.6% in the year 2018.
Global Holograms Market Segmentation:
Type Outlook:
- Holograms
- Holograms
- Taggants
- RFID
- Packaging Designs
- Others
Applications Outlook:
- Food and Beverage Industry
- Healthcare & Pharmaceutical
- Clothing & Apparel
- Electronics & Automotive
Regional Analysis covers:
· North America
o U.S.
o Canada
o Mexico
· Europe
o Germany
o Italy
o U.K.
o Rest of EU
· Asia Pacific
o India
o China
o Japan
o South Korea
o Rest of APAC
· Latin America
o Brazil
o Argentina
o Rest of Latin America
· Middle East & Africa
o Saudi Arabia
o South Africa
o U.A.E
o Rest of MEA
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