What makes a Managed Service Provider different today from the early IT service providers is the expertise, depth, and breadth of services offered. Although some MSPs specialize in one technology area, such as cloud services, and focus on a single vertical, like healthcare, it is more common for MSPs to offer a wide range of services to provide maximum value to their customers without hiring and managing multiple vendors.

Over the past ten years, the number of technology MSPs in the Dallas/Fort Worth area has skyrocketed. In the past, a solid value proposition was enough to be a differentiator for businesses choosing their IT provider.

Hundreds of MSPs say the same thing, offer the same thing and promise the same thing. The result is a watered-down market that confuses the business buyer and drives down value. There is a temptation to race to the bottom to win business.

As the market has evolved, we understand that saying the same thing is merely lip service. What matters is measurable and consistent results reported and validated by the customer.

Every MSP can say they offer a help desk, but not everyone can show a 99.5% customer satisfaction rating based on real-time analytics provided by actual customers. Every MSP can say they are consistent and dependable, but not everyone can show a 99% customer retention rate.

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