The global continence care wipe market refers to the market for disposable wipes used by people suffering from urinary or fecal incontinence. Incontinence is the inability to control urination or defecation, which can occur due to old age, childbirth, neurological diseases, prostate cancer treatments, physical disability, cognitive impairment, and other medical conditions.

The continence care wipes market has seen steady growth in recent years driven by an aging population, increasing prevalence of prostate cancer, rising levels of obesity, and growing adoption of personal hygiene products. Key product segments in this market include adult diapers, protective underwear and pads, underwear liners, disposable underpads, and cotton wipes. Major distribution channels are supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, and online e-commerce platforms.

Companies invest significantly in R&D to manufacture innovative and eco-friendly continence care wipes using sustainable materials. Market growth is being driven by increasing awareness of effective continence management, easy product availability, and reduced social stigma over incontinence problems. 

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Developed regions like North America and Europe account for major market share, but developing economies are expected to exhibit rapid growth in adoption of these personal hygiene products. The global market is projected to grow at a CAGR of over 5% through 2026.