The global decaf coffee market is growing rapidly, mainly due to the rising popularity of this coffee. The numbers of coffee consumers worldwide are rising continually. The widespread consumption of coffee boosts the growth of the decaf coffee market. Decaffeinated or decaf coffee has the same taste and appearance as regular. However, caffeine levels in decaf coffee are deficient. Subsequently, raising awareness about the harmful effects of high caffeine content is driving the market demand.

The decaf coffee market trend has been experiencing a notable trend towards growth and diversification in recent years. As consumers increasingly seek healthier beverage options and become more environmentally conscious, decaf coffee has gained popularity due to its lower caffeine content and reduced impact on the environment compared to traditional coffee production. Furthermore, the market has seen a surge in innovative decaffeination methods and a broader range of decaf coffee offerings, appealing to a wider audience of coffee enthusiasts. This trend is expected to continue, with decaf coffee becoming a staple in the coffee industry, offering a flavorful and sustainable alternative for coffee lovers.

Moreover, the increasing consumption of decaf coffee among the youth accelerates the growth of the market. Decaf coffee market size was valued at USD 19.5 billion in 2022. The decaf coffee industry is projected to grow from USD 20.37 Billion in 2023 to USD 26.45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.45% during the forecast period (2023 - 2030). The overconsumption of caffeine can result in discomfort, high blood pressure, and increased anxiety. This further leads to concerns over the consumption of caffeinated beverages such as coffee.

Increasing concerns over high caffeine consumption are thereby driving the demand for decaf coffee worldwide. Besides, there is a large number of players, such as Nestlé S.A., The Kraft Heinz Company, Dunkin' Brands Group, Inc., Luigi Lavazza S P A, and Eight O'Clock Coffee Company, push the growth of the market. Additionally, high market competition, which encourages industry players for innovation in flavors, ingredients, and packaging, propels the market growth.

The high demand for decaf coffee due to increasing consumption pushes the market growth, expanding the customer base. On the other hand, price volatility and the demand-supply gap in the raw coffee beans are expected to impede market growth. Nevertheless, growing penetration of organic decaf coffee and various functional beverages would support the market growth throughout the forecast period. Also, increasing numbers of cafes and coffee shops selling decaf coffee are predicted to boost the market valuation tremendously.

Global Decaf Coffee Market – Segmentation

The market is segmented into five dynamics: -

By Type : Arabica, Robusta, and others.

By Category: Organic and Conventional.

By Form: Whole, Ground (Instant Coffee Powder & Portioned Coffee), and others.

By Distribution Channel: Store-Based (Supermarkets & Hypermarkets, Convenience Stores, and others], Non-Store-Based, and others.

By Regions: Americas, Europe, Asia Pacific, and the Rest-of-the-World.

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Global Decaf Coffee Market - Regional Analysis

North American dominates the global decaf coffee market. The largest market share attributes to the easy availability of different varieties of decaf coffee at affordable prices. Also, high consumption of Arabica, makes the region an attractive market space for decaf coffee manufacturers, worldwide. Industry leaders in the region bring a new flavor of the products in the market, continually. They expand their product portfolio to increase the size of the decaf coffee market in the region.

Moreover, various innovations in flavor and product quality foster the growth of the decaf coffee market in the region. Additionally, decaf coffee manufacturers in North America focus on promotional activities to increase consumer awareness. This, as a result, stimulates market growth. The North American decaf coffee market is estimated to garner a significant share throughout the forecast period.

The decaf coffee market in the European region accounts for the second-largest share globally. The region accounts for one of the largest producers of decaf coffee, which makes it a host of decaf coffee for the world. Also, the European government supports the organic production of decaf coffee, which in turn, escalates the market demand. The European decaf coffee market is projected to create a substantial revenue pocket over the assessment period.

The Asia Pacific decaf coffee market is emerging as a profitable market globally. Factors such as the increasing preference of youths for decaf coffee and increasing popularity of the coffee drive the regional market growth. Being one of the larger producer and consumer of coffee, the region witnesses a remarkable growth overall. The APAC decaf coffee market is projected to register the highest CAGR during the review period.

Global Decaf Coffee Market – Competitive Analysis

Highly competitive, the decaf coffee market report appears fragmented with the presence of many well-established players. Due to the low entry barriers and rising competition in the market, players partner with the online distribution channel alongside many other retailers. Many industry leaders and retailers continue to expand through mergers and acquisitions and collaborations to gain a larger competitive share in the marketplace. The rapid proliferation of a wide range of products, especially online platforms, is challenging these leading players.

Major Players: Players leading the decaf coffee market include Don Pablo Coffee (US), The Kraft Heinz Company (US), Cravium Foods LLP (India), Colombian Brew Ground Coffee (Colombia), Nestlé S.A. (Switzerland), Lifeboost Coffee (US), Dunkin' Brands Group, Inc. (US), Fresh Roasted Coffee LLC (US), Volcanica Coffee, LLC (Costa Rica), Kicking Horse Coffee Co. Ltd. (Canada), Koffee Kult (US), Eight O'Clock Coffee Company (US), Cafedirect PLC (UK), Grindhouse Coffee Roasters (UK), and Luigi Lavazza SPA (Italy), among others. 

Key Players are:

Don Pablo Coffee (US), Cravium Foods LLP (India), Colombian Brew Ground Coffee (Colombia), The Kraft Heinz Company (US), Lifeboost Coffee (US), Dunkin' Brands Group, Inc. (US), Volcanica Coffee, LLC (Costa Rica), Nestlé S.A. (Switzerland), Kicking Horse Coffee Co. Ltd. (Canada), Koffee Kult (US), Eight O'Clock Coffee Company (US), Cafedirect PLC (UK), Fresh Roasted Coffee LLC (US), and Grindhouse Coffee Roasters (UK)

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