Branding profoundly shapes customer experiences. While many global brands are easily identified by their logos, jingles, or color schemes, branding extends well beyond these visual elements. It should be woven into every interaction with customers — and no touchpoint is more essential than the contact center. As the frontline of customer engagement, contact centers significantly impact...

As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday...

Product design is a dynamic and ever-evolving field, continually shaped by new technologies, with AI and generative AI emerging as transformative forces. These technologies are revolutionizing how product designers approach their work, seamlessly merging technology with creativity to create innovative and user-friendly products that we interact with daily. AI-driven design tools empower product...

As the business world embraces globalization and faster results, leaders from top executives to data analysts and marketing managers increasingly turn to real-time analytics. This powerful tool allows them to tap into the potential of streaming data, yielding valuable insights that drive business growth. For instance, a large manufacturing company leverages real-time analytics to predict...

Sustainability has become a key focus for many companies. What do you see as the most significant challenges that businesses face when trying to manage and streamline their sustainability data? Without a doubt, it is the reliance on expensive, inefficient and siloed manual processes to collect and distribute sustainability data. These outdated processes produce error-prone results that...

The advent of AI-powered adaptive commerce is transforming B2B e-commerce for enterprises across various sectors. Beyond merely enhancing customer insights or product recommendations, AI is now driving a new approach that blends physical and digital realms—often referred to as “phygital.” By integrating AI into physical environments, B2B e-commerce firms are crafting seamless...

Danielle, you have an impressive background in both academia and professional services. Could you start by sharing your journey and what led you to your current role at Caseware as VP, Head of Analytics and AI? My journey to my current AI and analytics role at Caseware hasn’t been typical, but it has given me the perfect balance of expertise to understand our customers, who are auditors...

The holiday season is just around the corner, bringing with it Black Friday, the year’s largest shopping event. While this period offers exciting opportunities for both retailers and shoppers, it also brings increased risks. Shoppers eagerly anticipate discounts, but hackers and fraudsters see the surge in online and in-store traffic as an opportunity to strike. Blockchain technology,...

Cybersecurity breaches are increasingly common among small and medium businesses (SMBs), making them ideal targets for cybercriminals. Due to limited budgets, lack of expertise, and the misconception of being “too small to be targeted,” many SMBs operate with minimal cybersecurity defenses. Unfortunately, this vulnerability is exactly what cyber attackers rely on, exploiting weak...

The healthcare sector is undergoing rapid transformation, driven by a deeper understanding of patient needs and the adoption of cutting-edge technologies. At the forefront of this evolution are digital biomarkers and AI/ML, which serve as critical enablers of next-generation healthcare solutions. This paper examines the historical development, impact, and future trajectory of these technologies...