Market Outlook

Market Research Future (MRFR) analyses that the frozen pizza market is anticipated to Register a CAGR of 11.90% and reach a value of USD 18.67 billion. :

The changing lifestyles, shifting dietary patterns, and availability of convenience food are essential in determining the consumer’s food choices. Convenience food consumption is on the rise and started in the west before quickly spreading to other parts of the world. Consumers prefer convenience meals because they are simple to eat and provide nutritional value, variety, and appealing products. Consumers are spending less time planning and preparing meals at home due to changing lifestyles because they believe doing so requires a lot of time and effort.

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Convenience food consumption is rising due to consumers’ need for more free time, which leads them to search for products that will allow them to make the most of their time by doing the things they value most. This is anticipated to enhance the frozen pizza market share and the rising per capita disposable income. Frozen consumables are considered convenient because they don’t require much work to make them edible. Frozen pizza can be made by simply reheating it in a microwave or oven. As a result, it is anticipated that the growing demand for convenience foods will fuel the expansion of the market throughout the study period.
 
Market Segmentation
 
The thin crust, pan, stuffed crust, and other segments make up the frozen pizza market data globally. The pan crust category is anticipated to see the greatest CAGR of 6.30% during the forecast period, while the thin crust segment is anticipated to exhibit a CAGR of 5.64% during the forecast period and hold the largest market share of 48.55% in 2021.
 
The gluten-free and traditional segments of the market have been created based on category. While the gluten-free category is anticipated to see a higher CAGR of 6.14% during the forecast period, the traditional segment is anticipated to account for a bigger market share of 84.16% in 2020 and to record a CAGR of 5.52% over the projection period.
 
The market has been divided into three categories based on size: regular, medium, and giant. The big category is anticipated to show the highest CAGR of 5.81% during the forecast period, while the regular segment is anticipated to achieve a CAGR of 5.67% during the projection period and have the greatest market share of 52.18% in 2020.
 
The market has been divided into store-based and non-store-based segments based on the distribution channel. The store-based channel is further divided into convenience stores, supermarkets & hypermarkets, and others. The non-store-based category is anticipated to see a higher CAGR than the store-based segment, which held the highest market share in 2021 and is set to grow at a rate of 5.44%.
 
Regional Analysis
 
According to the frozen pizza market forecast, in 2022, Europe accounted for the greatest portion of the worldwide frozen pizza market growth, with a share of 39.65%. Throughout the projection period, the regional market is anticipated to see a CAGR of 5.56%. Several causes are responsible for expanding the market in Europe. Premiumization is one of the key frozen pizza market trends taking off in European nations. Customers are choosing whole-grain, high-fiber, gluten-free pizzas because they are healthier. The growing consumer preference for convenience foods as a result of busy lifestyles is also projected to play a significant role in the expansion of the European frozen pizza industry. Additionally, customers are choosing clean-label items more frequently.
 
In 2022, North America held 37.47% of the frozen pizza market stats. Over the forecast period of 2021–2028, it is expected to register a CAGR of 5.71%. The regional market has grown significantly over the past few years due to consumers’ increasing preference for prepared meal items.
 
Key Players
 
The companies that are contributing to the market and are keeping up with the frozen pizza market insights are:

  • Nestlé S.A. (Switzerland)
  • McCain Foods Limited (Canada)
  • Oetker GmbH (Germany)
  • Daiya Foods Inc. (Canada)
  • Palermo Villa Inc. (US)
  • The Simply Good Foods Company (US)
  • California Pizza Kitchen Inc. (US)
  • General Mills Inc.(US)
  • Hansen Foods LLC(US)
  • Conagra Brands Inc.(US)

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