"Herbal Tea Market - Industry Trends and Forecast to 2030

Global Herbal Tea Market, By Type (Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends, Others), Function (Cognitive Health, Gut and Digestive Health, Multifunctional, Others), Packaging Type (Loose Tea, Paper Pouches, Tea Bags, Carton Packs, Can Packaging), Raw Material (Green Tea, Black Tea, Yellow Tea), Product Type (Syrups, Premixes, Powdered Ready to Drink, Liquid Ready to Drink), Application (Commercial Consumption, Individual Consumption), Distribution Channel (Store-Based, Non-Store-Based) - Industry Trends and Forecast to 2030.

Data Bridge Market Research analyzes that the herbal tea market which was USD 3,588.13 million in 2022, is expected to reach USD 4,616.42 million by 2030, and is expected to undergo a CAGR of 3.20% during the forecast period of 2023 to 2030. “Green tea” dominate the raw material segment of the herbal tea market because green herbal tea is believed to be healthier and more acceptable for young people in the market, which is why market demand for green herbal tea is increasing.

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Herbal tea is made from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants. Herbal teas are used for a variety of therapeutic purposes. Herbal tea is consumed for its health benefits, such as improved digestive and immune systems. Popular herbal teas include green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others.

**Segments**

- **By Type**:
- Green Tea
- Black Tea
- White Tea
- Oolong Tea
- Others
- **By Distribution Channel**:
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Retail
- Others
- **By Region**:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East and Africa

Herbal tea, also known as tisane, is a hot beverage made from the infusion of herbs, spices, fruits, or other plant materials in hot water. In recent years, the herbal tea market has shown significant growth due to an increasing trend towards natural and organic products. The market is segmented by type, distribution channel, and region. When it comes to types of herbal tea, the market can be categorized into green tea, black tea, white tea, oolong tea, and other herbal teas. Each type offers unique flavors and health benefits, attracting a diverse consumer base. The distribution channels for herbal tea include supermarkets/hypermarkets, specialty stores, online retail, and others. Supermarkets and online retail platforms have become popular channels for purchasing herbal tea due to convenience and a wide range of product options. Regionally, North America, Europe, Asia-Pacific, South America, and the Middle East and Africa are key regions driving the herbal tea market growth.

**Market Players**

- **Twinings of London**
- **Associated British Foods plc**
- **Unilever**
- **The Republic of Tea**
- **Celestial Seasonings**
- **Dilmah**
- **Barry's Tea**
- **ITO EN Inc.**
- **Mother Parkers Tea & Coffee Inc.**
- **Typhoo Tea Ltd.**

The herbal tea market is competitive with key players focusing on product innovation, expanding distribution networks, and strategic partnerships to gain a competitive edge. TwiningsThe herbal tea market is witnessing robust growth driven by consumer preferences towards healthy and natural products. With a wide range of types including green tea, black tea, white tea, oolong tea, and other herbal teas, consumers have a plethora of options to choose from based on flavor profiles and health benefits. Green tea, for example, is known for its high antioxidant content and potential health benefits, making it a popular choice among health-conscious consumers. On the other hand, black tea is favored for its bold flavor profile and oolong tea for its unique semi-fermented taste. White tea, being minimally processed, appeals to consumers looking for a delicate and subtle tea experience. The availability of different types of herbal teas caters to a diverse consumer base and contributes to market growth.

In terms of distribution channels, supermarkets/hypermarkets, specialty stores, online retail platforms, and other channels play a crucial role in making herbal teas accessible to consumers. Supermarkets and hypermarkets offer convenience and a wide product assortment, attracting a large number of consumers looking to purchase herbal teas along with their regular grocery shopping. Specialty stores are favored by consumers seeking a curated selection of high-quality herbal teas and personalized recommendations from tea experts. The rise of online retail has transformed the herbal tea market by offering convenience, a platform for easy comparison of products, and home delivery services. The growth of e-commerce has opened up new avenues for market players to reach a broader consumer base and capitalize on the increasing trend of online shopping for herbal teas.

Regionally, North America, Europe, Asia-Pacific, South America, and the Middle East and Africa are key regions contributing to the growth of the herbal tea market. North America and Europe have a well-established market for herbal teas, driven by a strong culture of tea consumption and a growing awareness of the health benefits associated with herbal teas. The Asia-Pacific region, particularly countries like China and India, have a rich heritage of herbal teas and are witnessing increased demand both domestically and internationally.**Segments**

- **By Type**:
- Green Tea
- Black Tea
- White Tea
- Oolong Tea
- Others
- **By Distribution Channel**:
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Retail
- Others
- **By Region**:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East and Africa

**Global Herbal Tea Market**

The herbal tea market, also known as tisane, has been witnessing significant growth in recent years due to the rising consumer preference for natural and organic products. Herbal teas are made from the infusion of herbs, spices, fruits, or other plant materials in hot water and offer a range of flavors and health benefits. The market segmentation by type includes popular variants like green tea, black tea, white tea, oolong tea, and other herbal teas, each catering to different consumer preferences and health needs. Herbal teas are available through various distribution channels such as supermarkets/hypermarkets, specialty stores, online retail platforms, and others, providing convenience and accessibility to a broad consumer base.

Key market players like Twinings of London, Unilever, and Dilmah are actively engaging in product innovation and expanding their distribution networks to capitalize on the growing demand for herbal teas. These companies are focusing on offering a diverse range of herbal tea types to meet the evolving consumer preferences for healthy and natural beverages

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the Herbal Tea Market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Herbal Tea Market.

Global Herbal Tea Market survey report analyses the general market conditions such as product price, profit, capacity, production, supply, demand, and market growth rate which supports businesses on deciding upon several strategies. Furthermore, big sample sizes have been utilized for the data collection in this business report which suits the necessities of small, medium as well as large size of businesses. The report explains the moves of top market players and brands that range from developments, products launches, acquisitions, mergers, joint ventures, trending innovation and business policies.

The following are the regions covered in this report.

• North America [U.S., Canada, Mexico]
• Europe [Germany, UK, France, Italy, Rest of Europe]
• Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]
• South America [Brazil, Argentina, Rest of Latin America]
• The Middle East & Africa [GCC, North Africa, South Africa, Rest of the Middle East and Africa]

This study answers to the below key questions:

1. What are the key factors driving the Herbal Tea Market?
2. What are the challenges to market growth?
3. Who are the key players in the Herbal Tea Market?
4. What are the market opportunities and threats faced by the key players?

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