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Marketing Automation Software Market Growth: Share, Value, Size, Analysis, and Trends
 Size And Forecast by 2031

Data Bridge Market Research analyzes that the global marketing automation software market which was USD 10,191.42 million in 2023, is expected to reach USD 17,992.6 million by 2031, and is expected to undergo a CAGR of 12.1% during the forecast period 2024-2031.. Market report provides a holistic evaluation of the market. The report offers comprehensive analysis of  Size, Share, Scope, Demand, Growth, Value, Opportunities, Industry Statistics, Industry Trends, Industry Share, Revenue Analysis, Revenue Forecast, Future Scope, Challenges, Growth Drivers, leaders, graph, insights, Research Report, companies, overview, outlook and factors that are playing a substantial role in the market.

Global Market Segmentation Analysis

Marketing Automation Software Market, By Component (Software, Services), Application (Social Media Marketing, Email Marketing, Inbound Marketing), Deployment (On-Premise, Cloud) - Industry Trends and Forecast to 2031.

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 Which are the top companies operating in the Market?

The “Global Market ”study report will provide a valuable insight with an emphasis on the global market. The report profiles noticeable organizations working in the water purifier showcase and the triumphant methodologies received by them. It likewise reveals insights about the share held by each organization and their contribution to the Market extension. This Market report provides the information of the Top 10 Companies in Market in the market their business strategy, financial situation etc.

**Segments**

- **By Component**
- Software
- Services

- **By Organization Size**
- Small and Medium-Sized Enterprises (SMEs)
- Large Enterprises

- **By Application**
- Campaign Management
- Email Marketing
- Mobile Application
- Inbound Marketing
- Social Media Marketing
- Others

- **By Deployment**
- Cloud-based
- On-premises

- **By Industry Vertical**
- Retail
- Healthcare
- Manufacturing
- BFSI
- Others

The global market in 2020 was significantly impacted by the COVID-19 pandemic, leading to a shift in marketing strategies towards digital platforms. The market witnessed a surge in the adoption of marketing automation software to streamline processes, personalize communication, and analyze customer behavior. The software segment dominated the market in 2020, with a growing demand for advanced analytical tools and AI-powered solutions. Services such as implementation, training, and support also played a crucial role in the market growth. In terms of organization size, SMEs increasingly embraced marketing automation software to improve efficiency and competitiveness. The application segment saw a rise in email marketing and social media marketing due to the surge in digital interactions amidst lockdowns and social distancing measures. Cloud-based deployment gained traction for its flexibility and scalability, especially as remote work became the new norm. Various industry verticals, including retail, healthcare, and BFSI, leveraged marketing automation software to strengthen customer engagement and loyalty.

**Market Players**

- Salesforce
- Oracle
- Adobe
- HubSpot
- IBM
- SAP
- SAS Institute
- Act-On Software
- SharpSpring
- GreenRope

The market players in the global marketing automation software market continued to innovate and expand their product portfolios in response to evolving market demands in 2020. Companies such as Salesforce, Oracle, and Adobe maintained their leading positions by offering comprehensive solutions that catered to diverseThe global marketing automation software market witnessed significant growth and transformation in 2020, driven by the unprecedented challenges posed by the COVID-19 pandemic. As businesses rapidly shifted their focus towards digital channels, the demand for marketing automation solutions surged, with companies looking to streamline their operations, enhance customer engagement, and drive personalized marketing campaigns. The market was predominantly dominated by the software segment, which saw a heightened demand for sophisticated tools equipped with advanced analytics capabilities and artificial intelligence to better understand and target customer segments.

Services associated with marketing automation also played a crucial role in the market landscape, with companies offering implementation, training, and support services to ensure seamless integration and operation of the software solutions. This shift towards services underscored the importance of comprehensive solutions that not only provide cutting-edge technology but also the necessary support infrastructure to help businesses maximize the benefits of automation.

In terms of organization size, small and medium-sized enterprises (SMEs) emerged as a key demographic driving market growth. SMEs increasingly recognized the value of marketing automation in improving operational efficiency, optimizing marketing spend, and gaining a competitive edge in the digital marketplace. The scalability and affordability of automation software made it particularly attractive for SMEs looking to level the playing field with larger enterprises and establish a robust online presence.

Within the application segment, there was a notable uptick in the adoption of email marketing and social media marketing tools. With face-to-face interactions limited due to lockdowns and social distancing measures, businesses relied heavily on digital channels to connect with their audience and drive brand awareness. Marketing automation software equipped with features tailored for email and social media campaigns saw increased demand as companies sought to maintain engagement and nurture customer relationships in a virtual environment.

Cloud-based deployment emerged as the preferred choice for many organizations, offering the benefits of flexibility, scalability, and remote accessibility. With the sudden transition to remote work environments, cloud-based solutions provided businesses with the agility and responsiveness needed to adapt to changing market conditions and customer demands.

Across industry verticals, marketing automation software found extensive**Market Players**

- Salesforce
- Oracle
- Adobe
- HubSpot
- IBM
- SAP
- SAS Institute
- Act-On Software
- SharpSpring
- GreenRope
- SugarCRM Inc. (U.S.)
- Aptean (U.S.)
- Creatio (U.S.)
- Infor (U.S.)
- Oracle (U.S.)
- Pegasystems Inc. (U.S.)
- SAP (Germany)
- Zoho Corporation Pvt. Ltd. (India)
- Bullhorn, Inc. (U.S.)
- Microsoft (U.S.)
- Technology Group International (U.S.)
- ACG Infotech Ltd. (India)
- Ayoka, L.L.C (U.S.)
- Consensus Sales, Inc. (U.S.)
- eLeader (Poland)
- TechManyata Software Solutions Pvt. Ltd. (India)
- Sage Group plc (U.K.)
- IBM (U.S.)
- Adobe (U.S.)

The global marketing automation software market experienced significant growth and transformation in 2020, driven by the challenges brought about by the COVID-19 pandemic. The market witnessed a surge in demand for marketing automation solutions as businesses shifted their focus to digital channels to enhance customer engagement and streamline their marketing operations. The software segment emerged as a dominant force in the market, with increasing adoption of advanced analytics and AI-powered tools to target and understand customer behavior more effectively. Services related to marketing automation also played a vital role, emphasizing

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Overview of the Market Research Report

The Market research report commences with an in-depth overview covering definitions, applications, product/service launches, developments, challenges, and regional analysis. The forecast underlines robust growth fueled by increasing consumption in diverse markets. Furthermore, the report delves into current market trends and key characteristics.

Objectives of the Report

Conduct a comprehensive investigation to forecast the value and volume of the Market.

Analyze and project market shares for major segments within the Market.

Depict the evolving landscape of the Market across global regions.

Examine and assess micro markets, their contributions, and growth potential within the Market.

Provide accurate insights into the factors driving the growth of the Market.

Offer a detailed analysis of key strategies adopted by major companies, such as R&D, collaborations, agreements, partnerships, acquisitions, mergers, new product launches, and other strategic initiatives.

Market Overview

The study concentrates on the present state of the Market, evaluating key statistics including CAGR, gross margin, revenue, pricing, production growth rate, volume, value, market share, and year-over-year growth. This thorough analysis is conducted using the latest primary and secondary research methods. Leading company profiles are scrutinized based on factors like the markets they serve, production, revenues, market shares, recent developments, and gross profit margins. The report also provides a detailed exploration of market drivers, constraints, opportunities, challenges, and trends within the market dynamics section.

Table of Contents: 
Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
Market Purview
Report DescriptionMarket Definition and Scope
Executive Summary
Market Snapshot, By Type
Market Snapshot, By Application
Market Snapshot, By Region
Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
Market Opportunities
And more...

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