The global sugar substitutes market was valued at USD 7.01 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2030. This growth is primarily driven by shifting consumer preferences towards healthier, low-calorie food options, largely in response to the increasing prevalence of obesity-related conditions such as diabetes, cardiovascular diseases, and high cholesterol. Growing awareness about these health concerns has encouraged individuals to reduce their consumption of sugar, which is often linked to such ailments. Additionally, the global fear of animal-borne diseases has led to reduced consumption of animal-based products, which has further fueled the demand for plant-based alternatives, including sugar substitutes.

Plant-based sugar substitutes are gaining popularity due to their recognized health benefits, which include the prevention of non-communicable diseases, digestive issues, and obesity. Low-calorie sweeteners (LCSs), in particular, have been found to offer a higher sweetening power per gram than traditional sugar, making them an attractive option for health-conscious consumers. These sugar substitutes are incorporated into a wide range of products, such as frozen desserts, candies, baked goods, breakfast cereals, puddings, and yogurts. The use of these sweeteners in food and beverages allows manufacturers to reduce sugar content without compromising on taste or quality. As people become more conscious of their health, fitness, and appearance, the demand for sugar substitutes is growing rapidly.

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Type Segmentation Insights

In 2023, the high-intensity sweeteners segment dominated the market, accounting for 70.41% of the total revenue. High-intensity sweeteners, such as aspartame, sucralose, and saccharin, are much sweeter than regular sugar (sucrose), so smaller amounts are required to achieve the same level of sweetness. This makes them highly appealing to manufacturers and consumers alike, especially in the context of the global health and wellness trend, where reducing sugar intake is a key priority. These sweeteners are commonly used in a variety of food and beverage products, as they help maintain flavor while minimizing caloric content.

The low-intensity sweeteners segment is expected to experience significant growth from 2024 to 2030, driven by increasing awareness of oral health. Unlike regular sugar, many low-intensity sugar substitutes do not promote tooth decay since they do not produce enamel-damaging acids. Sweeteners such as xylitol, erythritol, mannitol, and sorbitol, which are popular low-intensity options, have desirable properties that make them useful for lowering glycemic levels. This makes them particularly appealing to consumers looking to manage blood sugar levels or reduce the risk of diabetes.

High-fructose syrups, another key category within sugar substitutes, are widely used in the food and beverage industry due to their ease of handling and non-crystallizing properties in solutions. These syrups are commonly employed in the production of flavors and textures, requiring less energy during the manufacturing process compared to other sweetening options. This results in overall cost savings for producers, further enhancing the appeal of high-fructose syrups in the market.

In conclusion, the sugar substitutes market is benefiting from evolving consumer trends toward healthier lifestyles and the increasing need for sugar alternatives that can offer both health benefits and desirable taste profiles. With a diverse range of high- and low-intensity sweeteners, the market is well-positioned to meet the growing demand for reduced-sugar products in the food and beverage industry.

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